This essay is part of Zero to Live. It's a collection of essays for non-technical founders, walking you through taking your idea from nothing to working software product. Learn more


Learn the software development lingo worth knowing

Here's a brief rundown of some vernacular that's helpful to know when talking with developers.


Also: "eating our own dogfood"

Using your own product as a customer might. This helps you discover bugs, missing features, and other issues that your customers might encounter.


Stands for Facebook, Apple, Amazon, Netflix, and Google. Usually used as a shorthand for referring to stereotypical large, tech-heavy Silicon Valley companies.

These companies tend to pay high salaries and attract top tech talent, so you'll need to think about how to position yourself vs. them when hiring.

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Written by Dave Wasmer with