Here's a brief rundown of some vernacular that's helpful to know when talking with developers.
Also: "eating our own dogfood"
Using your own product as a customer might. This helps you discover bugs, missing features, and other issues that your customers might encounter.
Stands for Facebook, Apple, Amazon, Netflix, and Google. Usually used as a shorthand for referring to stereotypical large, tech-heavy Silicon Valley companies.
These companies tend to pay high salaries and attract top tech talent, so you'll need to think about how to position yourself vs. them when hiring.